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Senior Manager, Content Marketing | US

Posted: Jan 8, 2020 10:17:47 AM
Location of role: United States, North East (NY, CT, NJ)

CloudPay is looking for an experienced marketer to join its global marketing team. The role will be responsible for executing on CloudPay’s content strategy, and for the development of high-impact campaigns to drive awareness of CloudPay’s brand and growth of its sales pipeline. If building out a cohesive content strategy is your passion, if developing compelling and engaging marketing copy drives you, and if bad grammar and punctuation make you cringe, read on.

The primary responsibilities of this role will include proactively developing, planning and leading content marketing activities to drive CloudPay's brand visibility, including the management of communications and content partnerships resulting in quality, image building placements. This person will also play a vital role in turning corporate messaging strategies and content schedules into a wide variety of marketing copy deliverables. From website copy and eBooks to informative blog posts and sales presentations, you will be tasked with creating compelling copy for CloudPay's content strategy.

First and foremost, you must possess the ability to produce compelling written content and manage agencies and freelance writers to deliver compelling content. To handle the fast-paced work environment, you should be extremely organized and possess the ability and desire to work in close cooperation with other groups in the organization. You must have produced and delivered marketing content for enterprise products and are passionate about creating marketing content that is customer centric, appealing and easy to understand.

Package and Benefits:
  • Competitive annual salary and benefits package
  • Fully paid annual leave, plus bank holidays
  • Personal and professional development opportunities
  • Friendly working environment
  • Flexible working
Attributes and Experience Required:
  • 5-6 years of content marketing and professional writing experience
  • Bachelor’s degree (Journalism, Communications or Interactive Marketing) preferred
  • Clear and precise communicator with excellent written and verbal communication skills
  • Strong editing, proofreading, and interpersonal skills
  • Familiarity with, and skill in, B2B marketing that includes visual communication, brand identity, website and content management and working knowledge of marketing software products
  • Detail-oriented, with high standards for brand, messaging, quality, and consistency of content
  • High performing self-starter, with proven ability to work in a fast-paced, deadline-driven environment
  • Strategic, creative thinker with critical analysis and problem-solving skills, along with flexibility and adaptability
  • Capacity to juggle multiple priorities effectively within a fast-paced environment
  • Ability to make timely decisions, anticipate problems and provide creative solutions
Daily Duties and Main Responsibilities Will Include:
  • Implement and manage a comprehensive content marketing program and strategy that is aligned with CloudPay’s overall business objectives and that promotes the organization to its various constituencies
  • Edit or author website copy, blogs, case studies, bylines, sales presentations, and conference presentations
  • Build and manage a content agency and a portfolio of freelance writers to allow CloudPay to scale its content production with demand
  • Collaborate with industry thought leaders, internal SMEs, clients and partners to uncover and produce unique stories that map to company’s overall content strategy
  • Manage CloudPay’s organic social media presence across LinkedIn, Twitter and Instagram to drive engagement, awareness and transparency
  • Brainstorm with marketing and sales colleagues to come up with creative ideas related to prospecting and client engagement

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