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Marketing Manager | Andover, UK

Posted: Jan 25, 2021 7:48:41 AM

We are looking for a highly skilled Marketing Manager to join our Demand Generation Team and work collaboratively within the broader Marketing organisation to deliver exceptional lead generating campaigns and programmes. You’ll co-ordinate key elements to ensure successful implementation of a range of marketing tactics to achieve our strategic objectives.

The ideal have a solid marketing background and experience managing promotional projects comprising both outbound and inbound marketing. This role will require the candidate to be flexible, a team-player, and output driven with a strong sense of ownership.

They’ll be someone who gets things done, owns their work, and is happy rolling-up their sleeves.

This role will report directly to the Director of Demand Generation.

Package and Benefits:
  • Competitive annual salary
  • 24 days annual leave, plus bank holidays
  • Flexible pension contribution
  • Life assurance x4
  • Private medical insurance
  • Personal and professional development opportunities
  • Friendly and flexible working environment

Attributes and Experience Required:
  • Strong understanding of the full marketing lifecycle from planning, creative, digital production, and promotion project management and technologies
  • Have a deep understanding of email marketing
  • Have experience with testing, reporting and optimizing automated campaign activities
  • Excellent organisational and prioritisation skills
  • Strong project management skills and a can-do attitude
  • Proactive problem solver
  • Self-driven, responsible, flexible team player and able to take ownership on projects
  • Experience working with marketing agencies
Daily Duties and Main Responsibilities will include:
  • Deliver on marketing demand generation plans focused on new business
  • Contribute to the ideation of demand generation initiatives and proactively contribute to campaign and programme planning
  • Manage end-to-end projects for campaigns and programmes, ensuring timely delivery
  • Execute on deliverables to support initiatives outsourced to demand gen agencies
  • Collaborate with the content marketing team on development and delivery of marketing support materials for programs and campaigns
  • Building, testing and deploying campaigns to support outbound marketing strategy, and boost email KPIs and conversion rates
  • Work with and support PPC Manager on execution of paid social, paid search, SEO
  • Support account-based marketing initiatives to build awareness, engagement and consideration
  • Work with and support the Marketing Operations Associate to configure marketing automations in CRM, generate performance reports and undertake data analysis
  • Prepare activity overviews and related sales enablement resources for the Sales Teams

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