PPC Manager | Andover, UK
Posted: Oct 22, 2020 5:19:50 AM
Our ideal candidate is an expert in improving SERPs performance and managing pay-per-click campaigns across several platforms including Google Ads, Bing Ads, LinkedIn, YouTube and more. This role will report directly to the Director of Demand Generation.
Package and Benefits:
- Competitive annual salary
- 24 days annual leave, plus bank holidays
- Flexible pension contribution
- Life assurance x4
- Private medical insurance
- Personal and professional development opportunities
- Friendly and flexible working environment
- Extensive experience in performance marketing, including Paid Search, Paid Social and Programmatic Display,)
- High level knowledge of the PPC marketing landscape, tools, vendors, and keen interest to keep track of new developments
- Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems
- In-depth knowledge of LinkedIn advertising and other Paid Social channels (such as Youtube & Twitter)
- Excellent understanding of social ads management tools
- A proven background in SEO and latest algorithm thinking, tactics and best-practice
- Experience using PPC/SEO tools such as Google Tag Manager, Google Analytics, Google Pagespeed Insights, AccuRanker, Moz, Ahrefs, SEMRush
- Proficient in MS Excel and experience of using Hubspot is desirable
- Commercially minded, analytical and proactive
- Excellent communication skills across a variety of stakeholder levels
- Create, deploy and optimise Paid Search, Paid Social and Display campaigns across multiple channels to support growth marketing strategy
- Optimising paid search and leveraging programmaticdisplay including keyword portfolio development, bid adjustment, testing & iterating, audience building, remarketing, ad copy creation and landing page optimisation
- Develop and execute paid social campaigns, testing and setting up automation across key social media platforms
- Constantly devising new experiments to find growth areas
- Monitoring, tracking and evaluating PPC campaign performance, based on KPI targets including CTR, CPC, CPL and conversion rates
- Conducting technical SEO analysis with a focus on search rankings, search terms, backlinking, competitor SEO benchmarking, and recommendations to improve website content
- Keeping up to date with PPC best practices, bid management systems, keyword development tools and digital marketing technology
- Constantly developing our digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites