PPC Manager | Andover, UK

Posted: Oct 22, 2020 5:19:50 AM

We are looking for a highly skilled PPC Manager to scale-up and drive our paid campaigns (search, social & display) and SEO activity. This is an exciting and new opportunity to play a key role in continually optimising and evolving our PPC and SEO channels to deliver growth in traffic, conversations and ROI.

Our ideal candidate is an expert in improving SERPs performance and managing pay-per-click campaigns across several platforms including Google Ads, Bing Ads, LinkedIn, YouTube and more. This role will report directly to the Director of Demand Generation.

Package and Benefits:

Competitive annual salary
24 days annual leave, plus bank holidays
Flexible pension contribution
Life assurance x4
Private medical insurance
Personal and professional development opportunities
Friendly and flexible working environment

Attributes and Experience Required:

Extensive experience in performance marketing, including Paid Search, Paid Social and Programmatic Display,)
High level knowledge of the PPC marketing landscape, tools, vendors, and keen interest to keep track of new developments
Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems
In-depth knowledge of LinkedIn advertising and other Paid Social channels (such as Youtube & Twitter)
Excellent understanding of social ads management tools
A proven background in SEO and latest algorithm thinking, tactics and best-practice
Experience using PPC/SEO tools such as Google Tag Manager, Google Analytics, Google Pagespeed Insights, AccuRanker, Moz, Ahrefs, SEMRush
Proficient in MS Excel and experience of using Hubspot is desirable
Commercially minded, analytical and proactive
Excellent communication skills across a variety of stakeholder levels

Daily Duties and Main Responsibilities will include:

Create, deploy and optimise Paid Search, Paid Social and Display campaigns across multiple channels to support growth marketing strategy
Optimising paid search and leveraging programmaticdisplay including keyword portfolio development, bid adjustment, testing & iterating, audience building, remarketing, ad copy creation and landing page optimisation
Develop and execute paid social campaigns, testing and setting up automation across key social media platforms
Constantly devising new experiments to find growth areas
Monitoring, tracking and evaluating PPC campaign performance, based on KPI targets including CTR, CPC, CPL and conversion rates
Conducting technical SEO analysis with a focus on search rankings, search terms, backlinking, competitor SEO benchmarking, and recommendations to improve website content
Keeping up to date with PPC best practices, bid management systems, keyword development tools and digital marketing technology
Constantly developing our digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites

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