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Demand Generation Specialist | New York, USA

Posted: Feb 15, 2019 5:49:01 AM

Position Summary

CloudPay is looking for an enthusiastic, career minded individual, with a strong work ethic to join our global marketing team as a Manager of Demand Generation. This role will support a wide variety of marketing programs, including search marketing, display marketing, ABM marketing, SEO, ROI tracking and campaign analysis. The role will be be a key contributor to the success of our marketing team.

The ideal candidate will have previous experience leading both strategy and execution for multichannel campaigns to drive lead acquisition and demand. You will be responsible for generating new leads for our sales team and working closely with content marketers to coordinate programs, content, and track performance. A successful candidate will be results-driven, sales-focused, and have the ability to test new demand generation tactics while creating a program that scales efficiently. This is a great opportunity for a marketer who wishes to grow within a global B2B company and is eager to learn about marketing to multi-national organizations. The role will report to the SVP of Marketing & Alliances based in New York.

Essential Duties & Responsibilities

  • Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to SEM, paid social, digital advertising, email, and events
  • Execute campaigns and manage the entire inbound lead flow process, from lead capture, to landing page creation, to email and nurture programs, and integration with CRM tools
  • Work closely with the team to lead and develop effective account-based marketing strategies to influence target accounts and build highly customized campaigns
  • Continually measure and own key metrics including leads, MQLs, SQLs, Marketing Initiated Opportunities, and Pipeline and make campaign recommendations based on performance
  • Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization
  • Oversee project management for all campaigns and event to ensure timely execution across various stakeholders and teams

Position Specifications

  • Bachelor’s degree required
  • 4-5 years of related B2B marketing or demand generation experience
  • Proven track record of measuring and improving the effectiveness of demand generation efforts and each level of the funnel
  • Strong analytical background and previous experience with marketing automation platforms (eg. Hubspot)
  • Excellent interpersonal, communication, and project management skills

We Offer

  • Competitive salary and benefits package
  • Personal and professional development opportunities
  • Career progression
  • Friendly working environment
  • Flexible working

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